How I work

Most of the broken websites I find in Pella broke the same way: someone else owned the web address or the account, and then they moved on. So the first rule is that nothing of yours lives in my name.

You own it all

Your web address, hosting, website, Google listing, booking and store accounts are all registered in your name, on your card, with automatic renewal turned on. I work with manager access that you can remove in a minute. I never ask for your passwords. When the job is done you get a one-page sheet listing every account, where it lives, and when it renews.

I never handle money or card numbers

Payments run through Square, Stripe, Shopify or your booking provider, which carry the card-security compliance. I don't see card numbers and I don't hold customer payment data.

Nothing goes live without your OK

Every page, listing change and review reply goes to you first. Review replies are drafted with AI in your voice, but you read and approve each one before it posts. Chatbots only answer what you've approved them to answer, and hand everything else to "call us."

Reviews, the right way

I follow Google's rules and the FTC's 2024 rule on reviews. Every customer gets the same review link. No rewards for reviews, no asking only happy customers, no hiding negative ones. A private feedback option can sit beside the Google link, never instead of it.

Fixed price, short agreement, no long-term contract

You get a one-page written agreement that says what's included, what it costs, what you own, and that you can stop at any time. Half is paid to start and half when you sign off. Monthly services cancel any time.

What I can't promise

Nobody can guarantee a Google ranking, a star rating or a sales number. What I can promise is that the work is done, you own it, and I'll show you the before-and-after numbers.

The business side

NJS Ark Consulting is a small Iowa business carrying professional liability insurance. Your content (menus, prices, allergens, hours, photos) is yours to supply and confirm; I'll flag anything that looks off, but you're the one who knows your business.